Our new article on how people interpret messages in color-coding systems was published in Cognitive Research: Principles and Implications (CRPI).
New Publication: Seasonal Changes in Color Preferences Are Linked to Variations in Environmental Colors: A Longitudinal Study of Fall
Our new article on how and why color preferences change of the course of Fall was published in the i-Perception Special Issue: Seeing Colors.
Wisconsin Science Festival 2017: Curiosity Unleashed!
Our lab is excited for the Wisconsin Science Festival, is a four-day statewide celebration of science for people of all ages!
Nov. 3, 2017 – 6:30pm to 7:00pm Gallery Talk by Karen Schloss at the Madison Museum of Contemporary Art (MMoCA). The talk, entitled Finding Meaning in Color, will discuss human perceptions and experiences of color in response to the installation by Sonja Thomsen: in the space of elsewhere.
http://www.mmoca.org/exhibitions/exhibits/sonja-thomsen-space-elsewhere/events-and-happenings
Nov. 4, 2017 – 10:00am to 3:00pm Kevin Ponto and our other fellow Virtual Environments Group members will feature their new interactive learning display, which uses virtual reality to immerse people in the IceCube Neutrino Detection system at the South Pole!
https://pvre.discovery.wisc.edu/
Graduate admissions for Fall 2018
Our lab is interested in accepting graduate students for Fall 2018.
If you are interested in applying to be a graduate student in the Schloss Visual Reasoning Lab at the University of Wisconsin – Madison, please apply through the Department of Psychology (http://psych.wisc.edu/graduate-admission-and-requirements.htm).
Congrats to Chris Racey!
Chris Racey’s presentation at the at the 9th Annual McPherson Eye Research Institute (MERI) Vision Science Poster Session received honorable mention for the Vision Science Poster Award. His poster was entitled “Color naming fluency does not explain color preferences when chroma is controlled.” Congratulations Chris!
Media mention: Why Blue Is the World’s Favorite Color
Journalist Abigail Cain discussed our research on color preferences and the Ecological Valence Theory in her article Why Blue is the World’s Favorite Color, published on artsy.net.
Color Preference
Explaining Color Preferences
Why do people have color preferences? Why do color preferences differ between individuals and why do they change over time? Much of our research on answering these questions is motivated by the Ecological Valence Theory (EVT), which proposes that preference for a color is determined by preference for all objects and entities associated that color. We also evaluate other theories to test their ability to explain color preferences.
What are effective ways to describe patterns of color preferences? How can we predict people’s preferences for colors they haven’t judged? We are constructing and evaluating models built from color space dimensions in color spaces, which provide parsimonious descriptions of complex patterns of data.
New Publication: Modeling color preference using color space metrics
Our new article on using color space metrics to describe and predict patterns of color preference is now published online in Vision Research.
New Publication: An ecological framework for temporal and individual differences in color preferences
Our new article presenting a unified framework for understanding temporal and individual differences in color preferences is now published online in Vision Research.
Congrats to Katie Foley!
The Psychology Department at the University of Wisconsin – Madison honored Katie Foley with the 2017 Outstanding Undergraduate Research Award for her work in our lab. Congratulations Katie, we are so excited for you!