Welcome to the Schloss Visual Reasoning Lab! We are part of the Department of Psychology and Wisconsin Institute for Discovery, Virtual Environments Group at the University of Wisconsin–Madison.  Our lab aims to understand how people use visual reasoning for visual communication.  We study how people form associations between visual features (e.g., color, shape) and concepts, and how they use those associations to interpret meanings of visual features in information visualizations (e.g., graphs, maps, diagrams, signs). Our lab also investigates how to increase engagement in science through immersive experiences in scientific visualizations using virtual reality. Our work can be translated to making visual communication more effective and efficient.

Projects

Color-concept associations
Color-concept associations
Quantify and explain color-concept associations
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Information Visualization
Information Visualization
Explain how people infer meaning from visual features
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Color Preference
Color Preference
Understand the nature and origin of color preferences
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UW Virtual Brain Project™
UW Virtual Brain Project™
Develop VR experiences to make science engaging
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Latest News

Kushin Mukherjee awarded Kenzi Valentyn Vision Research Grant

Kushin Mukherjee was awarded a Kushin Mukherjee awarded Kenzi Valentyn Vision Research Grant from the McPherson Eye Research Institute at the University of Wisconsin-Madison. His project is on understanding how visual communication shapes the structure of visual concept representations. Congrats Kushin!

New publications

We are excited to announce two new papers! Mukherjee et al. presents a new theory of semantic discriminability for visual communication,  and Schloss et al., is our first paper on the UW Virtual Brain Project!

PI Karen Schloss received the 2020 Steve Yantis Early Career Award

The Psychonomic Society awarded PI Karen Schloss with the 2020 Steve Yantis Early Career award. As stated on their site: The Psychonomic Society confers scientific awards each year upon young scientists who have made excellent scientific contributions to the field of cognitive psychology early in their careers. The purpose …

Featured Publications

See all publications.

Mukherjee_etal
Context Matters: A Theory of Semantic Discriminability for
Perceptual Encoding Systems

Kushin Mukherjee, Brian Yin, Brianne E. Sherman, Laurent Lessard, and Karen B. SchlossIn Press

SibrelRathoreLessardSchloss
The relation between color and spatial structure for interpreting colormap data visualizations

Shannon C. Sibrel, Ragini Rathore, Laurent Lessard, and Karen B. SchlossJournal of Vision

Schloss, Leggon, Lessard
Semantic Discriminability for Visual Communication

Karen B. Schloss, Zachary Leggon, and Laurent Lessard

IEEE Transactions on Visualization and Computer Graphics

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Gramazio
Mapping color to meaning in colormap data visualizations

Schloss, K. B., Gramazio, C. C., Silverman, A. T., Parker, M., L., & Wang, A. S.

IEEE Transactions on Visualization and Computer Graphics

Schloss
Blue hues don’t bring the blues: questioning conventional notions of color-emotion associations

Schloss, K. B., Witzel, C., & Lai, L. Y.

Journal of the Optical Society of America A

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Rathore
Estimating Color-Concept Associations from Image Statistics

Rathore, R., Leggon, Z., Lessard, L., Schloss, K. B. 

EEE Transactions on Visualization and Computer Graphics